Over the summer we ran a photo competition giving outdoor enthusiasts the chance to become national faces of Ordnance Survey and be a part of our ‘Explore More’ marketing campaign. We’re extremely pleased to share our six winners with you.
The six winners, and the winner from our internal employee competition, attended a professional photo shoot last month. Everyone came with a bag of props so that they would be dressed for their favourite outdoor activity in their photos. The high-quality close-up images of their faces are designed to feature in consumer press advertising and, potentially, as point of sale in retail stores as part of our ‘Explore More’ campaign. The winners were great sports on the day, being sprayed with water and being coated in mud and chalk to achieve the perfect shot representing their activity. We’re really looking forward to using the images in advertising campaigns, starting this month.
Take a look at our behind the scenes shots from the competition and find out a little more about the winners. We’ll share the finished adverts, featuring their faces, with you over the next few weeks.
Matthew Blackmore-Squires, a keen trail runner from Wendover
Matt’s love for the British countryside, from the English Lakes to the Trossachs in Scotland, really won us over. He was also a great sport at the photo shoot, having water sprayed in his face to make it look like he’d been running through the rain, he carried on smiling regardless! After the shoot he told us that “Being a face of Ordnance Survey gives the opportunity to remind people what fun you can have in the great outdoors. Britain is unique in its geography and there’s something for everyone – just go out and see it for yourself.”
Nicky Busby, a regular hiker and photographer from Leeds
As well as being a keen hiker, who has even organised fund-raising hikes in her local area, Nicky’s enthusiasm for exploring the Yorkshire Dales really shone through. After the photo shoot Nicky said, “I met some fantastic people at the photo shoot and can’t wait to see the photos. As I said in my competition entry, I like nothing more than getting my hiking boots on and exploring the beautiful Yorkshire countryside. My Ordnance Survey map is an essential item in my rucksack to ensure I’m on track.”
Paul Hooper, a hill-walker from Gloucestershire
Paul’s three key items to enjoy the great outdoors struck a note with us as it wasn’t just about having the right map, but also: the ability to navigate; having appropriate kit for the day and conditions; and good friends. Paul said in his competition entry “I have always been fascinated with maps and compasses, navigation is the key to opening the door of a lifetime of hillwalking, Ordnance Survey cuts that key.” Paul uses that key to access his favourite spot in Britain, Snowdonia.
Leanne Hughes, a Brownie and Scout Leader and mountaineer from Keyworth
Leanne is a self-confessed “life-long map obsessive” and was thrilled to be one of our winners. The outdoors life oozes from her pores as on top of her love of climbing, Leanne enjoys teaching her scouts to map read for Duke of Edinburgh expeditions. Leanne names OL24 White Peak as her favourite map as she grew up in the area, but also enjoys visiting Snowdonia for the great climbing and north-west Scotland to take advantage of the pristine white beaches.
Andy Lock, an outdoors man from Milton Keynes
When Andy was asked for the three key items needed to enjoy the great outdoors, he put “getting fit and healthy” at the top of the list. A heart attack led to a huge life change for Andy and started him on the path to becoming an outdoors man. Initially worried about walking even a mile, Andy bought himself one of our custom made maps and started to explore the area around him in Milton Keynes with gentle walks, before becoming the walking, running and cycling enthusiast he is today.
Helen Mackie, a volunteer with Berkshire Search and Rescue from Wokingham
Helen saw the competition as a fantastic chance to advertise the life-saving work of Berkshire Search and Rescue team – as she said “100% professional. 100% volunteers”. Her work with the team means that her favourite map is OS Explorer Map 160 – Berkshire as it’s helped her on many missing people searches. Helen ended up daubed with mud during her photo shoot and we can’t wait to share her final photo and advert with you!
Caroline Bullock, cyclist and Ordnance Survey employee, Southampton
Caroline is a keen walker and cyclist and makes use of the beautiful New Forest, right on the doorstep of our head office. We asked Caroline for her top three things to enjoy the great outdoors and she said “an Ordnance Survey map (of course!), good walking boots and a flask of tea.”
The ‘Explore More’ campaign features real people who use Ordnance Survey maps, whether in paper format, the OS MapFinder app or the OS getamap service. It is featuring in consumer press advertising and can be seen in a number of Go Outdoors and WH Smith stores now.