AddressBase products are an essential source of detailed location intelligence for both business and government. They enable you to identify opportunities, monitor trends, manage risk and deliver superior service to your customers.
The AddressBase product family
AddressBase enables you to link additional information about a property to a single address and locate it on a map. Containing over 28 million addresses from Royal Mail’s postal address file (PAF), classifying them as either residential or commercial, it is a useful tool for direct marketing.
AddressBase Plus adds 6 million more addresses to those contained in AddressBase, plus a greater level of detail. It makes your marketing more accurate, offer greater insights into fraud risk, permits more precise validation checks, improves regulatory compliance and enables you to analyse your data more effectively by cross-referencing it to other datasets.
When a house is divided into six flats, for example, you need to know about all of the different households within, their lifestyles and the services they use. AddressBase Plus offers the framework for this level of intelligence.
Containing approximately 40 million records, AddressBase Premium is the most comprehensive address dataset of all. It enables you to plan future infrastructure services more effectively, such as the capacity of new sewers or telecommunications links, by showing you where new homes or offices are going to be built.
Since it includes historical addresses, you can spot fraud immediately if somebody tries, for instance, to insure or to claim to reside at a property that no longer exists.
And because it also includes alternative addresses (for example, the owners of 6 Acacia Avenue call their house Hillcrest), you can ensure customer satisfaction by using the alternative property name in correspondence whilst avoiding duplicate records within your own data.
How the products compare
|AddressBase||AddressBase Plus||AddressBase Premium|
|UPRN – basic analysis||Y||Y||Y|
|PAF Address – Royal Mail addresses||Y||Y||Y|
|PAF UDPRN – Royal Mail’s delivery reference system||Y||Y||Y|
|Local Authority Current Address||N||Y||Y|
|Cross reference with third-party datasets||N||Y||Y|