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Points of Interest

  • Points of Interest over OS MasterMap Topography Layer
  • Points of Interest over OS VectorMap Local
  • Points of Interest over OS VectorMap Local
  • Points of Interest over OS MasterMap Topography Layer and Imagery layer

Points of Interest is a location based directory of all public and privately owned businesses, transport, health, education and leisure services in Britain. It drives and informs customer-facing decisions, plans and strategies in business and the public sector.

Points of Interest

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Points of Interest

Benefits and key features

An incredibly versatile dataset, here are just some of the uses to which you can put Points of Interest:

Business intelligence

  • Explore the entire range of businesses, services and facilities in a particular area, such as accommodation, eateries and retailers, enabling better business planning
  • Locate both your direct competitors and businesses who provide services that complement yours.
  • Disover all the different services offered at the same address; for example, a dispensing chemist might operate as a pharmacy, an optician and a shop.
  • Use the UPRN present in both Points of Interest and our AddressBase products to drill down into the detail of what is at a location.
  • Find out how whether an address is near a police station – this can reduce the risk of burglary, meaning lower insurance premiums.

Supporting public services

  • Track, monitor and analyse changing retail space in city centres over time.
  • Analyse organisations’ proximity and accessibility to employees, transport links and component suppliers
  • Identify gaps in public service provision, such as GPs, dentists or public libraries.
  • Quickly locate local landmarks when responding to emergency calls.
  • Link crime clusters to potential trouble spots, such as cash machines and nightclubs.

Enabling location-based services

  • Run truly targeted advertising campaigns – offers to potential customers via their mobiles in real-time mobile to as they shop – thanks to the precise location, company name and brand details included in Points of Interest
  • Add value to your consumer applications by including the location of specific where’s my nearest features such as Wi-Fi hotspots, taxi ranks, cinemas or restaurants.

Key features

  • Includes the brand, phone number and URL of every major British business.
  • Accurate up-to-date addresses and precise coordinates for every record in the dataset.
  • Over four million records sourced and quality-checked from over 100 leading listing suppliers – and updated four times a year.
  • Flexible ordering – license only the data you actually need; for example, specific business categories within a particular geographical area.

Breadth of information

Points of Interest catalogues over 4 million places across Great Britain – banks, restaurants, leisure centres and many more – grouped into more than 600 classifications. Find out more.

Breadth of information

GB-wide business directory

Over 45% of Points of Interest records are businesses, enabling search and analysis by location, organisation name, brand name and business type.

GB-wide business directory

Analyse more

Use with AddressBase for residential property analysis and view the results on OS MasterMap Topography Layer. For even deeper insight, use our building heights, road network and height data.

Analyse more

Points of Interest

Case studies

Points of Interest

Licensing

You can license Points of Interest under a range of different contractual terms, tailored to how you wish to use it.

Find the right licence for you.

Points of Interest

Specifications

Key features What this product offers
ThemesAccommodation; eating and drinking; commercial services; attractions; sport and entertainment; education and health; public infrastructure; manufacturing and production; retail; transport
Classification3-tier hierarchical classification (9 groups, 52 categories and 616 classes).
Key AttributionUnique reference number, feature name, classification code, geo-code, positional accuracy code, topographic reference, road network reference, distance to nearest road, postal address detail, telephone number, web URL, brand, provenance.
SupplyCD-ROM or DVD
Update frequencyQuarterly – March, June, September and December (full re-supply).
Total feature count4,034,460 (September 2014)
CoverageGreat Britain

Points of Interest

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