Risk

Product development

Ordnance Survey’s geographic data can help to unlock the intelligence held within your existing databases.

Customer analysis, profiling and segmentation can be combined with your claims history and Ordnance Survey’s location data to drive product development and target possible profitable niche markets. Identifying specific areas of customer demand provides a greater insight into your book of business, facilitating cross and up-selling opportunities of your wider product portfolio.

Incorporating geographic data into your market analysis and research programmes can also enable you to fine tune existing product propositions and price more competitively through improved risk rating systems.   

Benefits to your business can include:

• Improved penetration of lucrative niche markets
• Derives maximum value and use from your existing data
• Increased profits by cross and up-selling wider product portfolio
• Concentrate efforts on profitable key markets
• Expand existing customer base
• Enhanced service for both customers and intermediaries
• Ability to rate risk more competitively and profitably
• Improved customer retention
• Lower cost of sale
• Improved customer lifecycle value.

See also:

• Underwriting and point of sale
• Analysis modelling and measurement