Ordnance Survey – Great Britain's national mapping agency
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Ordnance Survey’s geographic data is a valuable asset to the retail industry, adding a real-world context to customer statistics and demographic data. This helps you to obtain a definitive picture of who your customers are, where they live, what they want and when they want it. Fully understanding the context of your customer base facilitates more intelligent marketing activity, resulting in a greater return on investment.
The key to making profitable business decisions is the capacity to successfully predict customer behaviour, identify potential markets and pinpoint where market share is likely to grow. By understanding your customers' locations and needs, you can boost your analysis, planning, logistics and operations, vital for increasing revenue and profits.
From new store location to profiling customers, analysing competitor activity to predicting market trends, the geographic data underpinning your analysis has to be definitive to give you a full understanding of your business environment and make more informed decisions.
Case studies
The role of postcode intelligence in maintaining pole position: find out how Odeon Cinemas are using our data.
New store location, performance and analysis
Geographic data can help you assess many aspects of an existing retail portfolio, whether evaluating the success of existing stores, researching a new location or profiling customers.
Discover how geographic data boosts retail businesses
Home delivery
Home delivery is becoming a leading differentiator among retailers as customers are demanding ever-increasing levels of flexibility and service to fit around the hectic pace of modern life.
Find out how our data can help your home delivery gain competitive advantage
Benefits to you
You can rely on Ordnance Survey’s geographic data to help identify profitable store locations and better understand your target customers. This will maximise return on investment by ensuring new developments are suited to their physical circumstances while planning and implementing projects much more swiftly.
News and information
Find out more in our news and information section, featuring news, case studies and events.
Case studies
The value of demographic information – Keith Dugmore, Demographic User Group
The Census provides an essential foundation for many business decisions. Whether it is used for targeting local areas, households or survey interviews, it provides essential information that enables companies to focus on areas of greatest return.
The role of postcode intelligence in maintaining pole position.
With the increase in growth in home entertainment such as DVD, computer games and digital television, competition for people’s leisure time and spending is becoming more of an exact science for retail marketers. Despite being one of the UK’s largest cinema operators, Odeon Cinemas needs to continuously monitor customer and competitor trends in order to maintain this positioning. To enable Odeon to plan effective marketing strategies that will keep it ahead of its competitors, Ordnance Survey licensed partner, GeoBusiness Solutions has developed a desktop geographic information system (GIS) to support this activity.
Partners
We develop commercial and non-commercial relationships with innovative, entrepreneurial and customer-focused companies and individuals, putting the end customer in touch with a whole bank of support and expertise.