Business benefits

You can rely on Ordnance Survey’s geographic data to help identify profitable store locations and better understand your target customers. This will maximise return on investment by ensuring new developments are suited to their physical circumstances while planning and implementing projects much more swiftly.

Besides the physical location of projected new premises, social considerations can significantly boost the success of a development. By integrating geographic data with your own and third party data you can more accurately examine the potential revenue, profit and market share achievable in specific locations, assessing with conviction the success of a new store while making initial stock and transport network decisions.

Ordnance Survey data can also help you understand the impact of competitors on your business, whether assessing the formula of their success or addressing the impact of a new development on your premises. Modelling ’what if’ scenarios will help you forecast all eventualities.

Benefits to your business include:

• Flexible analysis and querying of datasets, improving decision-making
• Assessing the potential revenue, profit and market share achievable in different  locations
• Asking questions across the business
• Modelling ‘what if’ scenarios to fine-tune development plans
• Profiling and understanding where your customers are and their needs
• Improving efficiencies in operations and planning
• Maximising return on investment by identifying profitable store locations
• Increasing customer satisfaction through more timely and responsive service