News and information

The value of demographic information – Keith Dugmore, Demographic User Group

The Census provides an essential foundation for many business decisions. Whether it is used for targeting local areas, households or survey interviews, it provides essential information that enables companies to focus on areas of greatest return.

The role of postcode intelligence in maintaining pole position.

With the increase in growth in home entertainment such as DVD, computer games and digital television, competition for people’s leisure time and spending is becoming more of an exact science for retail marketers. Despite being one of the UK’s largest cinema operators, Odeon Cinemas needs to continuously monitor customer and competitor trends in order to maintain this positioning. To enable Odeon to plan effective marketing strategies that will keep it ahead of its competitors, Ordnance Survey licensed partner, GeoBusiness Solutions has developed a desktop geographic information system (GIS) to support this activity.