New store location

Geographic data can help you assess many aspects of an existing retail portfolio, whether evaluating the success of existing stores, researching a new location or profiling customers. Ordnance Survey data can effectively underpin your analysis and can be integrated within existing datasets to provide a geographic context to census, demographic and lifestyle information. This will give you a clearer understanding of customer location and needs.

Location

Geographic data and contextual mapping can help you with a clear picture of your customers, underpinning business development programmes and marketing campaigns impacting your bottom line. You can visualise the proximity of competitor stores, working alongside third-party demographic and lifestyle data to analyse its impact on your customers and assess drive time isochrones around the site. You can check whether any future developments are planned in the proximity of your store as well as envisage transport statistics, predict footfall count and assess shopping trends.

Benefits to your business include:

• Flexible analysis of multiple datasets and improving decision making
• Putting a potential site into visual context
• Understanding the impact of competitors’ stores in the area
• Identifying profitable new store locations to maximise return on investment
• Setting accurate revenue and profit targets
• Accurately understand the potential revenue and profit and market share achievable