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Geographical information underpins 30% increase in web traffic

Local government: Citizen services

Geographical information underpins 30% increase in web traffic
 By providing 24/7 access to a wide range of facilities and information online, we are hoping customers will self-serve more at a time that suits them, so improving accessibility to our services whilst reducing costs. Mole Valley & Me offers individual information to residents about where they live ranging from which day their bin is collected, to what council tax band they are in. We have already had some very positive feedback from our customers.’
Councillor Kathryn Westwood, Portfolio Holder for Communities

At a glance

Mole Valley District CouncilMole Valley District Council launches online ‘one stop shop’ for public service information

Printable version: download PDFVisit the Mole Valley District Council website

Contact us to find out more

As a part of Mole Valley District Council’s (MVDC) broad-ranging Business Process Review, it was identified that the use of geographic information (GI) could improve service efficiency, deliver cost savings and enhance customer service.

The Council started a project to build an online portal where the public could discover a host of public service information 24 hours a day. Not only would this offer more information, but it also represented a cheaper option compared to dealing with enquiries over the phone, on paper or in person.

Astun Technology’s iShareMaps suite, featuring a range of geographic information from Ordnance Survey, was chosen as a platform and the Mole Valley & Me portal was launched on 10 August 2010.

Mole Valley & Me offers a completely tailored suite of information based upon the Council’s records held against a particular location.

Functioning as a ‘one-stop shop’ for information, visitors can enter their postcode and are then presented with details on council tax, waste and recycling collection times, nearby planning applications, tree preservation orders and nearby road works.

The site also features a ‘where’s my nearest’ facility, allowing users to search for GP surgeries, parks, recycling centres and a range of other important information.

MVDC now aims to increase the public awareness of Mole Valley & Me, whilst continually developing the portal to offer more information in the most efficient, intuitive and user friendly manner.

Aerial Photography and Integrated Transport Network provide an alternative perspective.My Maps’ displays a simplified, intuitive and attractive interface to the citizen.Themed map overlays reveal answers to many of the most typical enquiries.

  • 30% increase in usage of one-stop-shop.
  • £4 000 savings within first month vs equivalent telephone interactions.
  • 1 250 more hits in first month.
  • Projected further savings from channel shift and reduction of telephone enquiries.

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For general enquiries, complaints, feedback or suggestions, email: customerservices@ordnancesurvey.co.uk or call us on 08456 05 05 05