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Using location to accurately target marketing and salesSales and marketing

Marketing based on and informed by our geographic data is increasingly important for organisations that seek to get their messages heard by fragmented audiences in global markets.

A marketing and sales strategy that considers local market conditions allows for better targeting and timely communications delivered to the recipient. This needs to take into account that locality is increasingly effective in converting leads to sales.

Our geographic data can be combined with third party data to provide customer insight, for example, crime rates and demographics. Internal data that exists about customers in CRM systems can be given a location context to show buying habits and trends.

Products for sales and marketing

AddressBase®

OS MasterMap® Address Layer 2

OS OpenDataTM

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For general enquiries, complaints, feedback or suggestions, email: customerservices@ordnancesurvey.co.uk or call us on 08456 05 05 05