Ordnance Survey – Great Britain's national mapping agency
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OS MasterMap can assist with the provision of a high quality customer service if integrated with technology such as customer relationship management databases, customer call centres, internet sites, interactive kiosks and even mobile devices. It provides the geographic element whenever location is key to the customer.
OS MasterMap with its precision detail on addresses and streets, can locate exactly where the customer is calling from or the area they are calling about. It also provides enough information to visually locate the area if the customer can only describe the location in general terms. In this way, the service provider has a powerful range of options to help them identify the relevant location quickly and efficiently, thus increasing the quality of service provision.