Business benefits of OS MasterMap^®

Typically the business benefits from OS MasterMap fall into three different groups:

1. Immediate technical benefits to data managers and developers;
   There is often duplication in the storage and updating of data by multiple users. Cost savings can be made by rationalising data holdings and implementing a store-once-use-many-times regime. Effective data management means better data quality, better analysis and better decision making.
2. Improvements to user applications and processes: and
   By supporting data interchange, both within an organisation and with external partners, OS MasterMap increases awareness and access to information that may previously have been unavailable. This often leads to significant improvements in the exploitation of data as well as better, more informed decision making.
3. Longer-term strategic benefits that will underpin the organisation's future
   Many people understand management information more readily when it is presented geographically. Combining different datasets may help to identify new markets, release previously inaccessible information and provide more of a competitive edge.

However, the specific benefits are so wide ranging, that they only truly emerge when considering individual sectors and applications in detail.  

Find out how OS MasterMap can add real value to the effectiveness of many functions within your organisation.

What people have said

"The flexibility of Ordnance Survey's data enables us to interrogate information instantly...we can evaluate potential revenue more efficiently and effectively, and more accurately set and fulfil performance targets."

Richard Storton, Brand Manager, Odeon Cinemas

"Geographic information is fundamental to delivering efficient, innovative and modern local government services. Our strong relationship with Ordnance Survey and optimising the use of products such as OS MasterMap are critical to achieving best value in our service delivery."

Keith Yates, Chief Executive, Stirling Council

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