This summer, the national mapping authority asked map users who enjoy outdoor activities, novice or enthusiast, to submit a photo of themselves, dressed for their favourite outdoor pursuit, teamed with 50 words explaining why they love using Ordnance Survey maps for their activity. Winners would have the opportunity to feature in press advertising, online and in-store point of sale and join the existing seven faces of Ordnance Survey featuring in the campaign.
Explore More competition winners
The six winners recently attended a professional photo shoot to capture their image while dressed for their favourite outdoor hobby. The high-quality close-up images of their faces are designed to feature in consumer press advertising and, potentially, as point of sale in retail stores as part of the ‘Explore More’ campaign.
“We were very keen to hear real stories of exploration, discovery, friendship and achievement to inspire other people to get outdoors; our competition winners achieved that and more,” explained Karen McGrath, Consumer Marketing Manager at Ordnance Survey. “As well as finding keen walkers, cyclists and climbers, we’ve discovered our winners use their maps to teach scout groups, map read when running Duke of Edinburgh expeditions and to aid their role in a search and rescue team.
“Our outdoors-loving winners had great fun being models for the day and came with all their outdoors props to help us capture some fantastic images, showing real people with a passion for our maps. They endured being sprayed with water and being coated in mud and chalk to achieve the perfect shot representing their activity. We’re looking forward to using the images in advertising campaigns over the coming months.”
The face of Ordnance Survey winners represent the universal appeal of the great outdoors across all age ranges and abilities. From regular trail runners to those new to walking who have used gentle walks with an Ordnance Survey Custom Made map to explore their local area and start to improve their health conditions.
The six winners are:
- Matthew Blackmore-Squires, a keen trail runner from Wendover.
- Nicky Busby, a regular hiker and photographer from Leeds.
- Paul Hooper, a hill-walker from Gloucestershire.
- Leanne Hughes, a Brownie and Scout leader and mountaineer from Keyworth.
- Andy Lock, an outdoors man from Milton Keynes.
- Helen Mackie, a volunteer with Berkshire Search and Rescue from Wokingham.
The ‘Explore More’ campaign features real people who use Ordnance Survey maps, whether in paper format, the OS MapFinder app or the OS getamap service. It is featuring in consumer press advertising and can be seen in a number of Go Outdoors and WH Smith stores now.
The new faces of Ordnance Survey will start to be used from November.