If the idea of unique or bespoke mapping appeals to you then no doubt you’ll already be well aware of our OS Explorer Map – Custom Made and OS Landranger Map – Custom Made range. These new products, launched earlier this year, allow you to site-centre your map on any location in Great Britain. They have proven to be a huge hit, with nearly 12 000 people ordering their own personal mapping of Great Britain.
Our custom-made maps are unique, because you can put your favourite spot (such as your house, your favourite hiking route, the best local pub or your walking group’s meeting place) at the centre. This fact hasn’t been lost on accommodation owners, such as those running bed-and-breakfasts and campsites. They understand that their visitors want to find out what’s on offer in the local area and of course Ordnance Survey maps show every landmark you might want to visit, from walking trails to castles. The interest we’ve had from the accommodation trade shows us that personalised mapping isn’t just a great gift idea.
Since the launch of our custom-made maps, we’ve been really keen to see what areas of Great Britain people are most interested in. We created a heat map showing the areas where the most maps have been ordered. The results showed us that whilst lots of people are obviously visiting key walking and tourism hotspots, such as the Peak District and the Lake District, many people buy maps of less-well-known destinations or simply put their own home at the centre of their map. Some of the popular areas are Newnham and Pathlow in Warwickshire, through which the Stratford-upon-Avon Canal runs, Burgess Hill and Petersfield in West Sussex, Neath and Port Talbot in South Wales, and Peebles in Tweeddale. Custom-made mapping has a broad appeal, from Land’s End to John o’Groats.
Ordnance Survey maps are particularly well known amongst the walking community. The level of detail and reliability they offer allows outdoor enthusiasts to get from A to B and back again, plan routes in great detail and find out what terrain they’ll encounter on the way. However, on occasion, route planning can become more complicated. If you’re a keen walker you’ll understand that planning to tackle a long route that spans two maps sometimes involves grappling with several big bits of paper! You might also find yourself trying to tape maps together to keep the route continuous or even cutting maps up to make your long route more portable. If you prefer to travel light and keep things simple, then custom-made mapping is the answer.
We’d love to hear your custom-made mapping stories. Have you recently purchased a bespoke map and where did you use it?