13
Nov
2012
0

Ordnance Survey International in pole position

Guest blog by Steven Ramage, Head of Ordnance Survey International

I joined Ordnance Survey two months ago to take on the role of building Ordnance Survey International. At that time I knew the overseas awareness of the Ordnance Survey brand was strong, but I had no idea how strong a reputation we had until last week.

We were invited to support an event in Abu Dhabi entitled Advances in British Engineering hosted by the UK Trade & Investment (UKTI) team from the Foreign & Commonwealth Office. The event was scheduled just prior to the Formula One meeting in Abu Dhabi and was supported by a dozen leading British organisations; mostly engineering firms and us!

As you can imagine, the event was extremely well organised and the attendees were honoured by the attendance of Sir Jackie Stewart the legendary British Formula One driver. It was personally pleasing to see Jackie Stewart there, because I’ve followed him since I was a wee boy growing up in Scotland  – not far from where he started life.

So what does this have to do with national mapping you ask? Well…we are working on a number of government initiatives in the Middle East as Ordnance Survey International, so we were also there to support our customers who are developing their economic growth plans underpinned by location. We took along some posters and pull up banners highlighting the exactness and quality of Ordnance Survey national mapping:  OS MasterMap showing Brands Hatch and Silverstone race tracks. We explained our extremely comprehensive data capture, production, maintenance and delivery processes to almost all the attendees and highlighted this as another type of British engineering.

We should like to take this opportunity to thank our customers for attending and to thank both the UKTI office in Abu Dhabi for inviting us and i4detail for supporting us at this great event. It was very useful to be a part of the event and to have the opportunity to show that Ordnance Survey is a true ‘Great British’ player in the international market – providing strategic advisory services and guidance on authoritative mapping to other countries.

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