2013 – the year Britain gets active outdoors?

According to research carried out by Ordnance Survey, Britons are planning to get more active outdoors in 2013. The research was launched by Blue Peter presenter Helen Skelton at the Outdoor Show last weekend at the ExCel Centre in London.

It was carried out to promote the launch of the Ordnance Survey’s first official app for iOS  and showed that 1 in 5 men have taken inspiration from the Olympics and are keen to get more active this year. In addition, 57% of people plan to go walking more regularly in 2013 with 23% planning to visit more areas of outstanding natural beauty.

Using the great outdoors to get more active was a popular choice because of the desire for fresh air (83%) and also because it was free (62%).  However, the research showed that the barriers to spending time outside were identified as the lack of time (23%), people not being sure where to go (8%)

Another concern for people about getting active outdoors was the fear of getting lost. However, Ordnance Survey’s Alastair Tinker says planning is the key and there really is no reason to get lost.

“Using a good map and planning your route or using routes that others have recommended can be a good start and mean that you head out with a plan about where you are going and how long you think you’ll be. There are hundreds of routes on OS Getamap which are available to download. The OS MapFinder app allows you to hold mapping on your phone meaning you don’t need to be worried about losing a signal. It also gives you the option of locating yourself* so you can always find yourself on a map even if you wander away from your planned route. We’ve also got a series of map reading guides on our website including videos from BBC’s Wildlife Whisperer Simon King which show people how to make the most of the great outdoors.”

Ordnance Survey collects and maintains the authoritative mapping for Great Britain due to a team of 250 surveyors and 2 aircraft making over 10 000 changes to the mapping database for Great Britain every day.

Ordnance Survey is supporting The Outdoor Industries Association campaign to encourage more people to explore ‘Britain on foot’ during 2013 and has a range of tools which can help make the outdoors feel less daunting.

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