GeoVation winners Ramblers Scotland launched their Medal Routes App this week. The team developed their free app using Ordnance Survey data to inspire people to be more active in their daily lives, fitting the GeoVation challenge to encourage active lifestyles in Great Britain.
The Medal Routes App identifies and maps short circular walks at three different levels, gold, silver and bronze. These walking challenges encourage people throughout Scotland to integrate walking into their daily life. They can progress from short 15 minute walks (bronze) to walking for up to an hour (gold). Wherever people are they will have hundreds of walks at their fingertips and, through the games and challenges in the app, incentives to walk and add and map their own routes.
With physical inactivity resulting in 2,500 premature deaths in Scotland every year, Ramblers Scotland identified the need to motivate people to be active, starting off with very simple challenges that easily fit into their daily lives.
Ramblers Scotland Medal Routes Project Officer, Rob Burns, said:
“It allows people to find walking routes near them that they can walk at their convenience. The routes are circular and have three different levels, allowing people to choose how long they want to walk for, perfect for a lunchtime stroll or post-work walk…the Medal Routes App is a starting point on the path to a fitter, healthier lifestyle. We want to see as many people as possible using the App to walk towards a happier nation.”
App users can get competitive too, people will gain medals each time they walk a route and gain points, which contribute to their score on the Medal Routes leader board. Users can challenge friends and family and track each other’s scores to see who is in the lead.
The GeoVation Challenge panel chose to award funding to the Medal Routes App from Ramblers Scotland as they were excited by its potential to encourage people to take up walking and make it a regular habit. They saw it as a great app that already has hundreds of routes for people to choose from, all of which are displayed using Ordnance Survey mapping. We’re looking forward to seeing many people in Scotland using the app to lead healthier active lifestyles.
The Medal Routes App is free to download on all Apple and Android devices and can be found through the App Store or by downloading online.