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Trend Café @ the Hub: “Believe it or not: the 2015 edition” on Thursday 17 December

Snail on rocket speeding up

Snail on rocket speeding up

Join us for the final Trend Café of 2015, where we’ll be kicking-back with a mince pie and looking back at the more unique innovations from the last 12 months… But don’t believe everything you see!

From a crowd-funding campaign to bailout Greece and a cheese toasties mail-order service, to a bar that mixes you drinks based on DNA, cinemas powered by joggers, and sheep that double as road signs, can you tell the real innovations from the ridiculous and spot the gimmicks?

Yes, we’ll be focusing on the ridiculous (it’s Christmas after all), but even the unusual, funny, novelty and seemingly useless innovations have implications for consumers and their expectations. We’ll be looking at some of the bigger trends behind the strangest things we’ve seen, and think about how to transform the surprise, excitement, hype and shock of these innovations into usable inspiration for the year to come.

If you’ve seen, used, launched or funded any amazing (or ridiculous) innovations this year we want to hear about them too. We’ll open up the floor to you as the event goes on, and discuss the trends behind the innovations you’ve been inspired by.

Register here

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