Day

October 6, 2017

6
Oct
2017
1

Augmented Reality in the great outdoors

By Tim Newman, Consumer Product Manager

For over a decade, OS has been active in the field of augmented reality – proving the concept back in 2006 with a thought-leading paper on Mobile Augmented Reality, and more recently prototyping 3D maps of Mars, and creating a navigation app for a Shoreditch basement. We’re now really excited to be using this augmented reality technology to introduce a new feature for OS Maps.

The recently released AR feature will help users learn about their surroundings by labelling and categorising the features around them, finally overcoming the big limitation of maps on mobile: the small screen. Have you ever looked out over a stunning vista and found yourself struggling to identify a hill or work out how far it was to the town below you? Now you can simply hold up your smartphone to find out what you’re looking at and how far away it is. If a place catches your interest, just tap on the label to find out more about it.

This fun and informative new feature was made possible by combining sensor data from the phone with OS data of over 200,000 hills, mountains, coastal features, lakes, settlements, transport hubs and areas of woodland. As a company of data experts, it’s fantastically rewarding to make use of our data to help make the outdoors more enjoyable, accessible and safe. This is what motivates the team and, combined with the great feedback we get from users, drives us to continue improving OS Maps – so keep your eyes peeled for the next bunch of features we’re working on to make it easier than ever to plan your time outdoors. There’s never been a better time to open up OS Maps and GetOutside!

To find out more about AR head to https://www.ordnancesurvey.co.uk/getoutside/ar/.

Stay tuned to the blog to learn from Layla Gordon in the tech labs team about how it works and the exciting projects that she’s developing with augmented reality.