Day

February 28, 2018

28
Feb
2018
8

Why retailers need quality addressing data

Guest blog by Egbe Manners, GI Consultant

One of my colleagues loves online shopping, so, when she moved to a new flat and her favourite home delivery services couldn’t find her address, she was frustrated. Increasingly having a successful delivery to her flat is becoming a differentiator to which online retailer she chooses. Is she expecting too much from online retailers?

Luckily, working at Ordnance Survey (OS), I know a bit about address data. I understand some of the challenges facing retailers to keep customer address data updated. It takes time, investment, and effort to maintain their mailing lists. However, it is worth the effort.

Having access to over 29.6 million addresses in Postal Address File (PAF) from Royal Mail, is a good starting point. However, finding those households within a building that has been divided could prove trickier. But this is made easier with the 12 million additional addresses that OS source from Britain’s local authorities.  Read More