Here at OS, we encourage and promote the benefits of being active – in fact, it’s even one of our company values. We are often involved in projects and campaigns to inspire more active lifestyles and, with support from our Geovation team, next week’s Active Travel Hackathon in London is no different.
Over the past ten years Geovation, our open innovation initiative, has hosted a handful of themed challenges aimed to encourage more active means of travel. With our involvement in next week’s hackathon, we are delighted to be able to continue these efforts on a larger scale.
The recently published Mayor’s Transport Strategy sets out a vision to reduce traffic, pollution and noise to overall create more pedestrian-friendly streets and promote the benefits of active travel. The Active Travel hackathon will support this strategy and help reach the target that 80 percent of all Londoners’ trips will be made by foot, bike or public transport by 2041.
‘Healthy streets and healthy people’
This is no mean feat and innovation is vital to achieve it. As a result, the hackathon challenge is open to the wider developer community to explore innovative solutions to feed in to the key transport strategy theme ‘healthy streets and healthy people’. The challenge is to encourage, enable and support more active travel.
Run by TFL, the Met Office and Amazon Web Services, we are collaborating with private, public and third sector organisations as we too are fervent about both health and innovation. Through this hackathon, TfL believes that we can provide consumers with the best information, tools and encouragement that can influence behavioural change towards more sustainable and active travel.
The event takes place over two days next week on 12-13 June and there is still time to register your place. So, if you’re interested in the problems and consequent opportunities associated with active travel, book your ticket now!