As Christmas draws closer, nights lengthen and temperatures drop, many people will be doing their Christmas shopping, mince pie baking and Christmas card writing. This is also one of the busiest times of year for many businesses. Utility companies need to ensure people remain warm, online shopping delivery companies are frantically getting Christmas presents delivered on time, and the financial sector is processing and validating purchases.
This is all of course not forgetting Santa and his elves getting ready for the all-important night of 24 December. Most of the time as members of the public we can simply sit back and enjoy some festive treats why this all happens seamlessly without us even thinking about it.
We might venture out into the ever increasingly bracing weather for the traditional family walks possibly using one of our OS paper maps, something our brand is most known for. These maps are what made OS famous, but analytical data products are now how OS supports ever increasing numbers of businesses delivering these vital services to you over Christmas, and throughout the rest of the year.