Chorley Council relies on mapping to attract new businesses to the town centre and deliver signiﬁcant annual savings and cost avoidance.
Like many towns and cities across the country, Chorley town centre required local authority support to reduce the number of vacant premises, attract new retailers, increase the number of shoppers and visitors and fully develop the area’s potential and image.
Chorley Council has used geographic information from Ordnance Survey together with their own data (such as their non-domestic rates database), and information from the Valuation Ofﬁce to monitor town centre vacancies and target potential retailers. They have developed an award-winning web-based solution that shows the location of empty premises together with real-time information about the type and state of vacant properties, ﬂoor space and the rateable value, making it quicker and easier to provide prospective businesses with all the pertinent information. The outcome has been a signiﬁcant increase in the efﬁciency of enquiry handling and a proactive approach to potential retailers that has helped to reduce the amount of time that properties are vacant (which in turn has helped to reinvigorate the town centre).
- Annual savings of £1 000 from more efﬁcient handling of ‘vacancy enquiries’.
- Cost avoidance of £5 500 (by not contracting a company to provide the service for them).
- Premises are less likely to be vacant, generating more revenue and interest in the town centre.
- Chorley now boasts fewer empty shops than many similar-sized towns across the country.