We wanted to help do something about this.
We started the National Map Reading Week, a campaign to help Britons #GetOutside and enjoy the Great British countryside.
Up and down the country, shops, orienteering clubs, schools and children’s clubs all joined in, with map reading workshops and other activities.
As well as improving map reading skills, National Map Reading Week also raises awareness of the geography of the British Isles. We were surprised to see that 86% of those we surveyed were unable to locate Edinburgh on the map.
Obviously here at OS, we can’t think of a better and more enjoyable way of finding out more about the nation than heading outside, armed with a paper map.
National Map Reading Week was a real success so look out for and get involved in next year’s event, which we will hold during the week, 16-22 October 2017.
This is generally a quieter period for map sales, but the early signs from this year are good, and sales are up. The more of us that get behind this initiative, the more success we’ll share. Make sure you take advantage - save next year’s date, and get involved.