AddressBase enables you to link additional information about a property to a single address and locate it on a map. Containing over 28 million addresses from Royal Mail’s postal address file (PAF), it classifies them as either residential or commercial. This makes it a powerful tool for direct marketing.
AddressBase Plus adds 6 million more addresses to those contained in AddressBase, plus a greater level of detail. It makes your marketing more accurate, offer greater insights into fraud risk, permits more precise validation checks and improves regulatory compliance. You can also explore your data more effectively because it enables you to cross-reference between a wide range of information sources.
For example, when a house is divided into six flats, you need to know about all of the different households within, their lifestyles and the services they use. AddressBase Plus offers the framework for this level of intelligence.
Containing approximately 40 million records, AddressBase Premium is the most comprehensive address dataset of all. It enables you to plan future infrastructure services more effectively, such as the capacity of new sewers or telecommunications links, by showing you where new homes or offices are going to be built.
Since it includes historical addresses, you can spot fraud immediately if somebody tries, for instance, to insure or to claim to reside at a property that no longer exists.
And because it also includes alternative addresses (for example, the owners of 6 Acacia Avenue call their house Hillcrest), you can ensure customer satisfaction by using the alternative property name in correspondence whilst avoiding duplicate records within your own data.
How the products compare
|AddressBase||AddressBase Plus||AddressBase Premium|
|UPRN – basic analysis||Y||Y||Y|
|PAF Address – Royal Mail addresses||Y||Y||Y|
|PAF UDPRN – Royal Mail’s delivery reference system||Y||Y||Y|
|Local Authority Current Address||N||Y||Y|
|Cross reference with third-party datasets||N||Y||Y|