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“Give it a go. If you don’t try, you’ll never know.”

7 Mar 2022
Ordnance Survey
Behind the scenesInternational

In honour of International Women’s Day, Donna Lyndsay, OS Innovation Lead, shares some of her pearls of wisdom. Covering her experience of being a woman in leadership, her passions, and how she balances her position with other aspects of womanhood, Donna encourages other women to see what’s possible.

"It’s about attitude, rather than background. "

Donna notes she wasn’t sure which direction she wanted to take.

"I was lucky enough to get a role as a cartographer for a National Park. "
Donna in nature
Donna in nature

Moving into Geographic Information Systems (GIS), Donna studied GIS remote sensing at master’s level, while developing a deep passion for the environment.

Donna has enjoyed a dynamic career in geospatial:

  • implementing GIS and IT systems
  • becoming a founding director of EarthSense, leading air quality sensing and mapping innovators
  • supporting a wide variety of companies using Space to drive new commercial products and services

Having established a strong relationship with OS as a Partner, Donna finally joined in 2020, heading a team of 25 data scientists and researchers, focusing on innovation for OS and our customers.

" My team are phenomenal in their energy, their desire to make a difference, and to deliver the future.”"
Some of Donna's team
Some of Donna's team

Donna is also Vice Chair for Space 4 Climate, where, as well as within OS, she mentors young women in geospatial.

"We help them build their skill sets, expand their networks, and make the most of their opportunities."

Donna reflects how working from home has made things easier.

"It’s a challenge when you have to be in a physical location. I’ve got a husband, two kids, a dog, and a cat. Although my husband would suggest he’s last on that list!"

Living in a rural community, Donna and her husband juggle their work with providing Mum and Dad’s taxis for their two children.

Donna with her children
Donna with her children
"I’m fortunate to have a space I can just shut the door on."

Donna laughs that her dog is now, however, very well known in the space community.

Asked for her message to women around the world, Donna relates the importance of women putting themselves forward.

"It’s all about confidence. Just try. Don’t worry about failing, it’s all learning."

Happy International Women’s Day 🤸🏾‍♀️ 🤸‍♀️🤸🏿‍♀️

For a taste of Donna's work, explore OS Sustainability Innovation Trends.

Ordnance Survey
By Ordnance Survey
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