Skip to content

Meet the team: Dean Paulley

17 Mar 2020
Ordnance Survey
Behind the scenes
datameet the teamproduct management

Continuing our series to introduce you to the individuals within OS and share the variety of work we do, meet Dean Paulley. As an Product Manager, he gives us a glimpse into his very diverse role…

Dean Paulley
Dean Paulley

How long have you worked for OS?

I have been working for OS for 5 ½ years. I joined in August 2014 after spending just over 4 years working in a Local Authority GIS team.

I joined OS as a Technical Product Manager, working within the Location Portfolio mainly responsible for providing technical advice and guidance to the business when developing product enhancements and propositions. I was lucky enough to be able to help design the second iterations of the AddressBase products as well as help launch AddressBase Islands (an address product for Northern Ireland, Channel Islands and Isle of Man).

In April 2018, I took on the role of Product Manager principally responsible for the in-life management of the AddressBase products; one of the most used product portfolios in OS. This is a product set used by Government and commercial customers and is fundamental in supporting activities such as insurance, energy supply and risk mapping.

Can you describe your working day?

One of the things I love about my job is how varied and changeable it is. If I just reflect on last month, I supported the development of new legal contracts for our data suppliers, helped as the business sponsor deliver a significant investment project replacing our addressing fulfilment system, conducted a large user trial to support our future product roadmap, and constructed new product and data propositions to meet future customer and market needs.

So, as you can see my role is extremely varied with collaborations right across the business! The thing that does stay constant is that the Product Management team really do put the customer at the heart of everything we do. Everyday we challenge ourselves to deliver the best possible outcomes for our customers, whether that is local authorities, central Government bodies or our commercial customers and partners.

What are you working on right now?

At the moment I am predominantly working on testing and validating a product roadmap for our addressing portfolio to set our plans for the next 1 – 3 years. This involves liaising with customers and partners, completing user research and prototyping different possible options for the future.

What is your favourite part of your job?

The thing I enjoy the most about being a Product Manager is that it enables me to have a positive impact on all our customers. For example, any product enhancement, new feature, or pricing and licensing change has the potential to improve the relationship all our customers have with our products.

Additionally, I really enjoy being at the centre of creating a vision, testing, iterating and then implementing changes and seeing the tangible impacts I have on the products OS offer.

What is your OS highlight?

Another difficult question for me to answer, because each year it surprises me how much the Product Strategy and Management team can deliver. If I was going to call-out a few pieces of work I am particularly proud of, they would be:

  • Designing and implementing Version 2.0 of the AddressBase products and helping launch AddressBase Islands as a Technical Product Manager.
  • Being part of the core team undertaking a large user discovery project which collated over 1800 new data requirements and 15 key proposition areas to inform our long-term product roadmap.
  • Setting a product vision for the AddressBase portfolio, achieving business support for the desired outcomes and implementing investment projects to deliver against the plan.

As a keen sports person I would also add winning an adventure race in the Brecon Beacons with a team made up of OS employees including our CEO. It was a great weekend made up of running, cycling and kayaking. It demonstrates that OS staff really do enjoy being in the outdoors as much as mapping it!

What are you excited to work on (or continue working on) in the future?

There are many significant projects being worked on at OS at the moment, all of which have the potential to improve our customers experiences when using and interacting with our data, as well as shaping the GI market. I can’t give any more details right now, but watch this space.

Interested in working for OS? Have a look at our current vacancies.

Ordnance Survey
By Ordnance Survey
Press Office

Sharing the latest news about OS. We can license you to use OS maps in print, online and film format. For more information and resources for journalists, bloggers and media professionals, email or call 023 8005 5565.