What do you predict will be the new trends we will see in 2024?
Personalisation is a trend that will continue to grow. Especially, in terms of how people want to hold onto memories. How can we keep those happy memories close when as a country we are going through harder economic times? Remembering those special times is important to us all, so we think maps on walls and personalised maps will be popular.
Also personalisation through artificial intelligence (AI) and machine learning (making machines understand you and make relevant suggestions) will be a continuing trend. For example, at OS it could be using machine learning algorithms to present to you ‘these are the walking routes you like’ then turning into ‘these are the walking routes you may like?’ I think it's quite interesting how AI begins to penetrate more day-to-day within our applications.
There will be much more about how machines can begin to understand you as an individual and then make recommendations, which is very much how Netflix works.