Tina Kennedy appointed Chief Customer Officer at Ordnance Survey
New Chief Customer Officer at Ordnance Survey brings excellent track record in digital transformation, sales and commercial leadership
Press Office
Tina’s career has spanned a range of sectors including health, software, telecoms, financial services, as well as fast-moving consumer goods. Currently, she is the Director of Product at Simplyhealth, where she leads the Healthplan line of business with full responsibility for revenue and growth. Among her many achievements, Tina has played a pivotal role in transforming the organisation into a product-led business and has successfully launched a new product portfolio aligned with Simplyhealth’s purpose of providing access to healthcare for all.
Other roles have included Head of Business Strategy and Consulting at Experian, before becoming Commercial Director for the Public Sector there. Tina also worked at Vodafone and in just one year, introduced strategic pricing, marketing, and product enhancements before taking up a broader role as Director of Digital Transformation. Tina also led a comprehensive transformation as Director of Product Strategy and UK Board member at social housing software provider Aareon UK.
Nick Bolton, Chief Executive at Ordnance Survey, said:
"Ordnance Survey has been delivering value as Great Britain’s national mapping service for more than 230 years. Over time we’ve adapted to provide the location data and expertise which underpins critical decision making across the country. Last year we embarked on a business transformation with our new Data and Destinations strategy, which recognised that customer needs, technologies, and the market ecosystem were all changing. We needed to seize the opportunities this presented, and Tina is joining us as we continue this transformation journey.
"Tina has a hugely impressive portfolio of experience in customer and sales strategy, digital transformation and commercial leadership. This expertise will be instrumental in reaching more destinations and making our data more accessible to new and existing customers. I have absolutely no doubt that she will make a big impact from day one."
"Location data has the power to improve almost all walks of life, from the way we build, buy and sell houses to improving local authority services and saving lives in the healthcare sector. The opportunity to work for Ordnance Survey, which is respected worldwide for its delivery of credible and authoritative location data, at such a pivotal time of change, is incredibly exciting. I’m passionate about the importance of effective transformation and creating seamless and inclusive customer experiences that make a real difference to people’s lives. I’m really looking forward to working with colleagues across OS to deliver value to both existing and future customers."
Tina, who lives in the New Forest, Hampshire, will join OS in November, giving her the opportunity to work alongside outgoing CCO John Kimmance before he retires in 2026 after a 30-year career at OS.
Sharing the latest news about OS. We can license you to use OS maps in print, online and film format. For more information and resources for journalists, bloggers and media professionals, email pressoffice@os.uk or call 023 8005 5565.