HM Revenue & Customs (HMRC) makes sure money is available to fund the UK’s public services, helping families and individuals receive targeted financial support
HMRC has used OS data to increase the take-up of tax credits so that disabled workers, people on low incomes or responsible for children receive the benefits they deserve.
What were the challenges?
- Making sure the families and individuals eligible for Tax Credits receive the relevant funding.
- Identifying areas of high deprivation.
- Identifying areas where Tax Credit take up is relatively low.
- Providing clear, visible and understandable Tax Credit information to those who need it.
What was the solution?
HMRC Knowledge, Analysis and Intelligence (KAI) Directorate used their internal mapping software and mapping data from OS. The KAI team linked together core customer data from within HMRC, Indices of Multiple Deprivation data from across government and other third party datasets such as ACORN, Electoral Roll and Points of Interest data. This information was then overlaid on OS mapping data to pinpoint the target areas.
What were the outcomes?
- HMRC pinpointed certain parts of Birmingham and organised a targeted awareness campaign with a leaflet and letter drop.
- Community hubs were identified as channels to raise awareness further.
- More than 1400 individuals were reached, resulting in an increased take up of Tax Credits, and also an increased awareness of other benefits such as Child Benefit.
- Overall, HMRC has improved the way it engages with its customers.
- The event led to 44 new Child and Working Tax Credit claims and 10 Child Benefit claims.