OS has produced a new tiering structure for our Partners. This enables closer collaboration with OS in order to benefit from higher levels of engagement and rewards. It also provides clarity on the support and services Partners can expect to receive, based on your tier. The structure consists of three tiers; Strategic, Premium, and Associate.
OS Partner tiers explained
Our new Partner tiering structure will offer the right level of support and services for your needs
Our tiered membership
Associate
We work together to help customers extract the value of our word class location data through innovative geospatial services and solutions.
Premium
We share OS Know-How with our Partners, helping them to grow their commercial offer whilst feeding back into the OS product and development roadmap too.
Strategic
We’re strategically important to each other and collaborate closely to be world leaders in geospatial services; creating location insight for positive impact.
For OS Licensed Partners working towards tiered level membership, we support a growing number of customers who share our passion for location insight, enabling them to self-serve from a range of content designed to support their projects, hobbies, and interests.
Benefits and criteria
The tables below show the benefits and detailed criteria for our Partner tiering
Tier benefits | Associate | Premium | Strategic | |
| Enablement Scheme |
Onboarding We will continue to deliver onboarding webinar sessions to new employees, or newly signed up Partners. | |||
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Deep dive sessions We will develop and promote deep dive technical & sales enablement webinar sessions focused on multiple sectors and data portfolios to help you make the most of OS data and the associated propositions that they support. | ||||
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Bespoke sessions Request bespoke technical and sales enablement sessions tailored to your business needs. | - | |||
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Self-serve content Access a range of new self-serve content for technical and sales enablement to equip your teams with the knowledge and skills to sell OS data as part of your products and services. | ||||
| Marketing Scheme |
Market Development Fund (MDF) |
Limited £500 Aimed at: Events & social campaigns New market viability testing |
Proposal based Aimed at: Bespoke co-branded marketing campaigns, joint event sponsorship etc |
Proposal based Aimed at: Bespoke cobranded marketing campaigns, joint event sponsorship etc |
|
Market awareness and lead generation |
Campaign assets Assets to support a Partner’s own marketing campaigns. |
Content & media campaigns Targeted on specific use cases. Supported by BDM Sales Enablement to nurture contacts into potential sales leads for Partners. |
Content & media campaigns Targeted on specific use cases. Supported by BDM Sales Enablement to nurture contacts into potential sales leads for Partners. | |
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Collaborative marketing and storytelling
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| Insights Scheme |
Community platform Join a growing membership on our new Insights community platform with access to regular content for consideration and feedback. Join ‘sub-communities’ – smaller groups designed to collaborate on specific propositions, sectors and themed interests. | |||
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Insights webinars Participate in a series of webinars designed to trigger conversation and consideration of market and product development opportunities. | ||||
Qualifying criteria for each Tier |
Associate |
Premium |
Strategic | |
|
Revenue |
Programme level revenue Goals / growth rate attainment level in either 21/22 or 22/23. |
- |
>100k |
>400k |
|
Engagement |
Valid website Partner’s website must feature either:
| |||
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Active transition in last 12 months Resold OS products/ services for which anOS royalty has been paid in the preceding 12 months. | ||||
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Agreed at least one sales and marketing activity around our data A sales and/or marketing campaign agreed with CSMs or Senior Channel Marketing Manager. |
- | |||
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Joint business plan and quarterly business review Completed a joint business plan, approved by OS CSMs and reviewed quarterly. |
- | |||
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People |
Sales trained/open to training Completed recommended training from Enablement Scheme or have previously accessed OS sales training. |
- |
- | |
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‘OS product champions’ within their organisation A named individual representing OS and actively driving OS products sales. |
- | |||
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Technically trained on OS products/open to training Completed recommended training from Enablement Scheme or have previously accessed OS technical training. |
At least two people |
At least one person |
- | |
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Product trained salespeople/open to training Completed recommended training from Enablement Scheme or have previously accessed OS product training. |
At least two people |
At least one person |
- | |
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Strategic value |
Demonstratable strategic value
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- | ||
Have you received your invitation?
During the week commencing 20 March 2023, we sent emails to eligible OS Licensed Partners to invite you to join our new OS Channel Partner Programme. Your email contains information about your allocated tier and what this means for you and your partnership with OS.
Not received the email? Ask us to resend
Join our partner network
Would you like to talk about becoming an OS Licensed Partner? When you partner with OS, we’ll work with you to support the use of our products, and commit to helping you and your business reach your objectives.