Why Ordnance Survey is taking Britain’s fastest growing outdoor mapping app onto Australian terrain
Since 2015, Britain’s mapping agency Ordnance Survey (OS) has been busy reinvigorating the public’s love affair with the great outdoors through its digital map service and app OS Maps
As a result of the Covid-19 pandemic and subsequent UK lockdowns, OS Maps significantly grew in popularity. The app saw a 78% increase in subscribers with local searches of greenspace mapping, such as parks, public open spaces and urban cycle networks increasing by over 1,000%.
The UK’s most popular outdoor navigation app boasting over 3.5 million users in Great Britain, it allows people to navigate with the most up to date mapping, as well as providing access to over 4 million routes covering 30 million miles. During 2020 OS Maps became a vital tool in helping individuals and families to discover walks, parks and green spaces in their neighbourhoods.
OS is looking to expand on the success of OS Maps by transporting its award-winning app over 9,000 miles away to Australian soil.
OSMaps.com shares the same look, feel and functionality as its British counterpart, and will provide a similar service for the whole of Australia.
The easy-to-use app utilises cutting edge technology, including 3D mapping, and includes accurate and detailed mapping data from state governments across Australia. In addition, the new app contains ready-made routes provided by a range of partners including New South Wales National Parks and Wildlife Service.
OS’s Managing Director for Leisure, Nick Giles said: “It has been a big challenge to launch an app in a new market whilst we're going through a global pandemic.
“From the research we’ve conducted, we discovered how Australians share similar behaviours and habits around enjoying the outdoors as we do in Great Britain, with an insatiable appetite for living outdoor active lifestyles much like ourselves.
“We believe that outdoor enthusiasts in Australia are not served well enough by the market for discovering and planning walks, runs, cycles or hikes both on and off the beaten path.
"OSMaps.com will give them the ability to plan their own routes or discover and download thousands of ready-made ones all over the country."
This international expansion is the latest phase in OS’s strategy for the leisure market.
Nick added: “Australia is the first country we have targeted and over the next year we aim to roll out in other nations around the world including Canada, the United States and New Zealand.”
Ordnance Survey, Great Britain's mapping agency, will celebrate 230 years in July 2021. Over the last two centuries, OS has continuously evolved, from military origins to commercial operations both in the UK and globally. During this time the organisation has been at the forefront of innovation and in recent decades transforming from paper map producers to leading the way with digital maps and apps.
OS has an ambitious plan for its digital mapping products for 2021 and beyond, including new apps designed to inspire and act as storied guides for the outdoors.
Longer-term, OS is also investing in augmented reality gaming all with the ambition of helping more people to get outside more often.
Nick said: “2021 is building on a year where we have seen the nation connect with the outdoors. We are seeing people wanting to learn and discover more about the landscape; they want to be inspired with enhanced experiences of what the outdoors has to offer, whether this is on their doorstep or further afield.
"The benefits of regular exercise are well documented and enhance both physical and mental wellbeing.
"At OS we are proud to be playing our part in helping the nation to get outside more often."
OS is continuing to support the nation to keep active during the Covid-19 pandemic through the GetOutside Stay Local campaign. Visitors to the site can access advice, mapping and guidance to safely discover the outdoors from their doorstep.
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