Mobile devices are key to ticket sales and now accounts for 80% of online visitors. The address validation for visitor purchases was originally built for laptops and tills, not mobiles. Therefore, it was necessary to adapt for mobile, and for detailed data on devices to integrate its location quickly to find the nearest property.
Whilst address validation is great from a postcode or first line of an address, errors in the entry of the data or address selection are more likely to creep in on a mobile device. To overcome this and shave a few more seconds off the checkout process, AFD Software’s Geolocation address lookup was implemented.
Paultons Park has achieved its aim of ‘frictionless checkout’. Customers can now press a button, select their address listed in nearest order from the current location. After two-button taps all the address data is entered accurately.