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Traffic data to the Ordnance Survey website

This Freedom of Information request asks for details of historical traffic data to the OS website.

Request for information - Ref No: FOI18825


Thank you for your email of 26 April 2018, requesting information from Ordnance Survey in accordance with the Freedom of Information Act (FOIA) 2000, as set out in the extract below:

Could you please send me a spreadsheet showing historical traffic data to the Ordnance Survey website (


  • Number of monthly visits (must have)
  • Number of unique visits every month (nice to have)
  • Average visit duration (nice to have)
  • Bounce rate (nice to have)
  • Average number of web pages per visit (nice to have)


  • last 2 years
    (minimum latest 3 months)


  • Monthly

Our response

I confirm that Ordnance Survey does hold the information you have requested.

I am pleased to provide you with the website statistics with regard to your request, which provides monthly historical traffic data to the Ordnance Survey website, for the last two years to date. More specifically sheet 1 provides the following information:

  • Number of visits
  • Number of unique visits
  • Average visit duration
  • Bounce rate

Sheet 2 provides the following information:

  • Average number of webpages per visit.

Internal review

Your enquiry has been processed according to the Freedom of Information Act (FOIA) 2000. If you are unhappy with our response, you may request an internal review with our Internal Review Officer by contacting them, within two months of receipt of our final response to your Freedom of Information (FOI) request, as follows:

Internal Review Officer
Customer Service Centre
Ordnance Survey
Adanac Drive
SO16 0AS

Contact us via our FoI form

Please include the reference number above. You may request an internal review where you believe Ordnance Survey has:

  • Failed to respond to your request within the time limits (normally 20 working days)
  • Failed to tell you whether or not we hold the information
  • Failed to provide the information you have requested
  • Failed to explain the reasons for refusing a request
  • Failed to correctly apply an exemption or exception

The Internal Review Officer will not have been involved in the original decision. They will conduct an independent internal review and will inform you of the outcome of the review normally within 20 working days, but exceptionally within 40 working days, in line with the Information Commissioner’s guidance.

The Internal Review Officer will either: uphold the original decision, provide an additional explanation of the exemption/s applied or release further information, if it is considered appropriate to do so.

Appeal to Information Commissioner›s Office (ICO)

If, following the outcome of the internal review you remain unhappy with our response, you may raise an appeal, within three months of receiving our response, with the Information Commissioner’s Office.  Further information can be found on the ICO website ( under ‘Report a concern’ or you may wish to call the ICO helpline on 0303 123 1113.