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Meet the partner

GMAP Analytics are leading providers of location intelligence data, consultancy and software in the UK and internationally. For over 30 years, GMAP’s objective location planning consultancy has empowered clients in more than 60 countries to make profitable and future-proof investment decisions.

GMAP started at the University of Leeds in the 1980s, where its ground-breaking location planning strategies created a market that has become an embedded concept in business decision-making.

Since, GMAP has worked with some of the world’s largest organisations and is widely recognised as a market leader in location intelligence across multiple sectors including, but not limited to, the retail, automotive, leisure, transport and fuel forecourt sectors. 

How they can help you

GMAP partners with OS to build some of their UK data products. GMAP has extensive knowledge in location data, allowing meaningful solutions to be developed for GMAP clients. 

GMAP support stakeholders in a wide variety of functions such as Property, Insight, Marketing, Customer, Logistics and Operations. GMAP’s experienced consultants work with a vast range of clients, applying GMAP's insight to any business that engages in physical space. They work with smaller businesses that are looking for investment opportunities, to multi-national businesses that are looking to ensure they are making the optimal strategic decisions. These are some of the solutions offered to OS customers.


Location Planning Consultancy – GMAP’s Location Planning experts can work with you to collaboratively develop an Ideal Network Plan for the future development of your network whether you are looking to grow, optimise or rationalise your portfolio in a single or multiple countries across the world.

To find out more about GMAP’s Ideal Network Plans visit

Location Intelligence Data – GMAP source and provide data in the UK and internationally which can be used for your in-house analytics, to support your consultative projects or uploaded into your MVPLUS or BI solution. The comprehensive data offering at GMAP includes:

  • Map Data
  • Demographics
  • Geodemographic Segmentations
  • Automotive car registrations data
  • Datasets on the retail and leisure landscapes

Visit to find out more about GMAP Location Intelligence Data.

MVPLUS – MVPLUS is GMAP’s location intelligence software, a self-service GIS, which enables you to enhance your understanding of the spatial relationships between your network and your customers. The latest version of their long-running MicroVision system, allows you to carry out market analysis, create catchments, run site assessments and target customers. Map Layers and GMAP datasets are available at multiple geographical layers as part of your MVPLUS licence, allowing you to quickly self-serve your analysis to obtain the insights you need to make key business decisions. In addition, GMAP experts provide comprehensive training and continual helpdesk and technical support, with continual software and data updates, as part of your MVPLUS licence.

To get more information about MVPLUS and to request a demo visit

BI Dashboard Reporting – GMAP can help bring life to your data with their Dashboard solutions. GMAP have extensive experience providing bespoke reports, reporting dashboards and live reporting to provide insight into your sales, customer, and company data to inform business decision-making. For example, understand how each of the points in your network are performing on a continual basis or sales targets can be created for each point in your retail network to help you to plan efficiently and effectively.

Visit to see some examples of GMAP’s Dashboard Reporting capabilities and to get in touch to see if GMAP can make your decision making more efficient.

Learn more

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