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Business Insight is a UK based independent company specialising in providing perils risk models, quote enrichment data and premium analysis software to the UK Insurance industry.

The team has built up rich skills and know-how over many years working within the insurance industry in mathematical modelling, software development and analytics. Business Insight is focused on providing products that add value, enhance underwriting performance and help drive business growth.

We have a range of market leading products including our price analysis software Premium Insight, our suite of Perils Insight property risk models and an insurance focused geodemographic and lifestyle classification, Resonate.


Location Matters© is a web-based property risk mapping and underwriting application which combines state-of-the-art geographic mapping technology with highly granular property data, perils risk models and geodemographic information providing a powerful insight for insurers in today’s competitive market. The application gives insurers the tools and insight to increase underwriting profitability, improve risk selection and better manage their exposure.

Location Matters© brings together rich address level data sources, the best available property risk models proven and widely used in the market together with demographic data into one easy to use system. This allows an underwriter to log on from any location and interrogate risks at address level and so gain a deeper insight and understanding of the make-up of the local area prior to writing business.

Location Matters© is not just an extremely powerful visualisation tool, it is the next step forward for underwriting UK property insurance to help improve pricing accuracy, drive risk selection and enhance underwriting performance.